dual process model of persuasion

any of various persuasion theories postulating that attitude change can occur as a result of strategies for processing attitude-relevant information that involve either a very high degree of effort or very little effort. The most prominent theories of this type are the elaboration-likelihood model and the heuristic-systematic model.

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Psychology term of the day

January 30th 2025

bath therapy

the use of water immersion in therapy. See also hydrotherapy.