direct marketing

promoting a product by means of communication strategies addressed directly to individuals, rather than via the mass media: Direct marketing strategies will usually make use of knowledge of past purchases, demographics, and other factors. Examples are direct mail campaigns, telemarketing, and targeted e-mailing.

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Psychology term of the day

January 30th 2025

behavior mapping

a technique of studying the activities of individuals within a space by noting what happens where. The degree of variability of behavior, as well as its association with certain types of environmental features, is a useful starting point to build or test hypotheses about, for example, architectural design. See also architectural programming.