direct attitude measure

any procedure for assessing attitudes that requires a person to provide a report of his or her attitude. Traditional approaches to attitude measurement, such as the Likert scale, semantic differential, and Thurstone attitude scales, are examples of direct attitude measures. See also explicit attitude measure; implicit attitude measure. Compare indirect attitude measure.

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Psychology term of the day

December 21st 2024

self-selection bias

self-selection bias

a type of bias that can arise when study participants choose their own treatment conditions, rather than being randomly assigned. In such cases, it is impossible to state unambiguously that a study result is due to the treatment condition and not to the preexisting characteristics of those individuals who chose to be in this condition. Also called self-selection effect. See also sampling bias.