demand reduction
an approach to fighting addiction (including smoking and alcoholism) that attempts to reduce user demand for abused drugs through such tactics as antidrug education in schools, antidrug advertising (e.g., on television and billboards), and legislation requiring that health warnings be prominently placed on product packaging (e.g., cigarette packs, liquor bottles). In contrast, supply reduction attempts to lessen the supply of abused substances through, for example, drug interdiction, drug-seller arrests, and the requirement that retailers limit access to substances such as inhalants.