a method of assessing the positive and negative consequences, for oneself and others, of selecting a new behavior. Decisional balance is frequently used in weighing the consequences of exercise behavior. For example, by beginning a regular early-morning exercise program, an individual would lose weight (a positive consequence), would not be available for early-morning meetings at work (a negative consequence), would gain greater respect from others (e.g., family, friends) for getting in shape (a positive consequence), and would incur costs in terms of gym fees and workout clothes (a negative consequence).