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covariance

n. a scale-dependent measure of the relationship between two variables such that corresponding pairs of values of the variables are studied with regard to their relative distance from their respective means. A positive covariance results when values of one variable that lie above the mean of that variable tend to be paired with values of the second variable that also lie above the mean of that variable. A negative covariance results when values of one variable that lie above the mean tend to be paired with values of the second variable that lie below the mean.

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Psychology term of the day

November 23rd 2024

opinion leader

opinion leader

an individual to whom others turn for advice or on whom others model their behavior. To be effective, the opinion leader needs to have social ties with other members of the group.