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cost–reward analysis

in social psychology, a model that attempts to explain helping behavior in terms of the reinforcements and costs associated with specific helping actions. A helping act that possesses either high reinforcement value or very low cost value is more likely to be performed than a low-reinforcement, high-cost act. Also called cost–benefit analysis.

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Psychology term of the day

February 17th 2025

mammography

mammography

n. a diagnostic procedure that uses low-dose X-ray photography to detect breast tumors or other abnormalities, either noncancerous (benign) or cancerous (malignant). The X-ray negative produced is called a mammogram.