continuous panel

a form of consumer jury in which members serve on a more or less permanent basis so that consumer psychologists can detect shifts in attitudes, values, or behavior (see consumer-jury technique). The panel members are carefully selected to represent the demographic or psychographic characteristics of a population, and they are tested periodically for signs of psychic mobility that may also represent attitude changes in the general population.

Browse dictionary by letter

a b c d e f g h i j k l m n o p q r s t u v w x y z

Psychology term of the day

March 17th 2025

dominance–subordination

a form of social relationship within groups with a leader or dominant member who has priority of access to resources over other, subordinate members of the community. Among nonhuman animals, dominance–subordination relationships are highly organized in troops of baboons, in which dominant males have more access to food resources and mates than do subordinate males and all males often appear to have dominance over females. In hyena groups, the relationship is reversed, with males subordinate to females.