continuous panel

a form of consumer jury in which members serve on a more or less permanent basis so that consumer psychologists can detect shifts in attitudes, values, or behavior (see consumer-jury technique). The panel members are carefully selected to represent the demographic or psychographic characteristics of a population, and they are tested periodically for signs of psychic mobility that may also represent attitude changes in the general population.

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Psychology term of the day

March 16th 2025

Rhine cards

see Zener cards. [Joseph B. Rhine]