consumer behavior

the acts of individuals or groups in obtaining, consuming, and disposing of economic goods and services, including the decision processes that precede and follow these acts.

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Psychology term of the day

May 10th 2024

Personalized Implicit Association Test

an implicit attitude measure designed to eliminate the potential influence of extrapersonal associations on responses. In this procedure, the relatively normative category labels of pleasant and unpleasant are typically replaced with the more personalized category labels of I like and I don’t like, and no feedback is given regarding classification errors. It is a variation of the Implicit Association Test. [developed by U.S. psychologists Michael A. Olson and Russell H. Fazio (1952– )]