configural superiority effect

in visual perception, a phenomenon in which a configuration of elements or features is easier to identify than a single feature alone. Two examples are the word-superiority effect and the object-superiority effect.

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Psychology term of the day

November 23rd 2024

opinion leader

an individual to whom others turn for advice or on whom others model their behavior. To be effective, the opinion leader needs to have social ties with other members of the group.