conditioning of attitudes

the formation or change of an attitude as a result of the association of an attitude object with a pleasant or unpleasant stimulus in the environment. Attitudes may be conditioned via classical conditioning or operant conditioning processes.

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Psychology term of the day

May 9th 2024

granular cortex

the portion of the cerebral cortex that contains granule cells, which are located in layers II and IV of the cortex (see cortical layers). The term refers particularly to primary sensory cortex, in which layer IV (the major input area) is very thick. Compare agranular cortex.