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conditioning of attitudes

the formation or change of an attitude as a result of the association of an attitude object with a pleasant or unpleasant stimulus in the environment. Attitudes may be conditioned via classical conditioning or operant conditioning processes.

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Psychology term of the day

March 17th 2025

principled negotiation

principled negotiation

a procedure to resolve the conflict between individuals or groups that strives for a mutually beneficial resolution while acknowledging the value of ongoing relationships. The procedure has four main components: (a) separating interpersonal problems from the more substantive issues between the parties and dealing with each issue individually, (b) focusing on the parties’ real interests rather than on what they initially say they want, (c) developing possible solutions that benefit all parties, and (d) insisting on objective criteria for the parties’ decisions. [first described in 1981 by Roger Fisher (1922–2012) and William L. Ury, U.S. experts on negotiation]