conditioning of attitudes

the formation or change of an attitude as a result of the association of an attitude object with a pleasant or unpleasant stimulus in the environment. Attitudes may be conditioned via classical conditioning or operant conditioning processes.

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Psychology term of the day

March 17th 2025

moving-window technique

in studies of reading, an experimental technique in which the words on a page are covered up except for a limited number that can be viewed through a “window,” which moves forward through the text at a set rate.