conceptual model
1. a diagram, such as a Venn diagram or a tree diagram, used to represent in visual form the relations between concepts or between concepts and their attributes. 2. in computing, an organizing principle that is used to structure the presentation of programs, files, and information to the end-user in ways that he or she will find conceptually familiar. Such a model is often based on a real-world analogy, as with the desktop and the spreadsheet.