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complexity of an attitude

the number of distinct dimensions underlying attitude-relevant knowledge. The greater the number of dimensions (i.e., distinct categories of attitude-relevant information), the greater the complexity of an attitude. Researchers have sometimes distinguished between two components of complex attitudes: differentiation (the number of distinct dimensions) and integration (the extent to which those dimensions are seen as related to one another). All complex attitudes are high in differentiation but may vary in their level of integration.

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Psychology term of the day

May 9th 2024

binocular summation

binocular summation

the phenomenon of increased sensation or increased magnitude of perceptual response that results from stimulation through both eyes, as compared to stimulation through one eye.