cocktail-party effect

cocktail-party effect

the ability to attend to one of several speech streams while ignoring others, as when one is at a cocktail party. Research in this area in the early 1950s suggested that the unattended messages are not processed, but later findings indicated that meaning is identified in at least some cases. For example, the mention of one’s name is processed even if it occurs in an unattended speech stream. See also attenuation theory.