buying behavior

the sum total of the mental processes and physical activities associated with the purchase of products or services. The decision to buy a particular product can occur in a number of stages. Recognition of a need for the product is followed by searching for information about it, evaluating alternative products, and finally making a choice. Experience of using the product after purchase will become a factor in deciding whether or not to purchase it (or a similar product) in the future.

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Psychology term of the day

November 23rd 2024

Research Diagnostic Criteria (RDC)

Sorry, "research-diagnostic-criteria-rdc" is not in the Dictionary of Psychology. Please report to APA if you believe this is an error.