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bundling

n.

1. a strategy, often used in marketing and politics, of combining several products or policies in a way that maximizes their appeal.

2. more generally, binding a number of individual items together to form a unit.

3. a former custom, found in various parts of Europe and North America, in which courting couples were permitted to sleep together fully clothed as long as various physical impediments to sexual intercourse were in place.

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