boomerang effect

a situation in which a persuasive message produces attitude change in the direction opposite to that intended. Boomerang effects occur when recipients generate counterarguments substantially stronger than the arguments contained in the original message.

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Psychology term of the day

November 27th 2024

biological warfare

the use of agents such as bacteria, viruses, and toxins to incapacitate or destroy humans, nonhuman animals, or crops in war.