body odor

the odor produced by the action of bacteria on skin secretions, such as perspiration (which itself is nearly odorless). Attitudes toward body odor vary in different cultures.

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Psychology term of the day

January 15th 2025

reverse counterbalancing

a specific procedure for ordering stimulus materials in a research study that involves administering one order (A-B-C) for one half of the participants and the opposite order (C-B-A) for the other half. Reverse counterbalancing is used to minimize any potential influence of presentation on results.