Find over 25,000 psychological definitions


balanced Latin square

a type of study design in which multiple conditions or treatments are administered to the same participants over time. It is a form of Latin square that must fulfill three criteria: Each treatment must occur once with each participant, each treatment must occur the same number of times for each time period or trial, and each treatment must precede and follow every other treatment an equal number of times. For example, consider the following balanced Latin square for an experimental design involving four treatments (A, B, C, and D) and four people:
As shown, one person receives the treatments in the sequence A, B, D, and then C; a second person receives them in the sequence B, C, A, and D; a third person receives them in the sequence C, D, B, and A; and a fourth person receives them in the sequence D, A, C, and B.

Browse dictionary by letter

a b c d e f g h i j k l m n o p q r s t u v w x y z

Psychology term of the day

January 13th 2025

selective information processing

selective information processing

the processing of attitude-relevant information in a biased manner. Although a number of potential biases are possible, it has traditionally been assumed that when this type of processing occurs, the bias will be toward confirming the attitude. Bias can occur at one or more of the following stages of processing: exposure, attention, encoding, perception, and retrieval. See also biased elaboration; biasing factor; defensive processing.