anchoring

anchoring

n.

1. in adaptation level theory, the assignment of set points (anchors) for judgment scales. According to this theory, all judgments are relative to an implicit scale of comparison; for example, poverty is evaluated differently when people are given specific examples of either extreme or moderate poverty.

2. the process in which one or more items in a list being learned serve as anchors with which the other items are associated. For instance, the first and last items in a list of words may serve as anchors, cuing the words in between.