social marketing

social marketing

the use of marketing techniques (e.g., public service announcements) to prompt socially desirable behaviors, such as eating health foods, driving safely, undergoing regular medical examinations, and the like.

Related Terms

motivational style

motivational style the characteristic manner in which an in...

within-subjects variance

within-subjects variance see within-groups variance.

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vestibular membrane

vestibular membrane see Reissner’s membrane.

Quick Info

Category Psychology Term
Definitions 1
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