social marketing

social marketing

the use of marketing techniques (e.g., public service announcements) to prompt socially desirable behaviors, such as eating health foods, driving safely, undergoing regular medical examinations, and the like.

Related Terms

agreeableness

agreeableness n. the tendency to act in a cooperative, unse...

receptivity

receptivity n. the period of time when a female is responsi...

exophthalmos

exophthalmos n. abnormal protrusion of the eyeball, a condi...

autochthonous

autochthonous adj. 1. native, indigenous, or or...

childhood schizophrenia

childhood schizophrenia schizophrenia with onset prior to a...

Controlled Substances Act (CSA)

Sorry, "controlled-substances-act-csa" is not in the Dictionary of Psychology. P...

Quick Info

Category Psychology Term
Definitions 1
First Letter S

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z