risk aversion

risk aversion

the tendency, when choosing between alternatives, to avoid options that entail a risk of loss, even if that risk is relatively small. Compare risk proneness.

Related Terms

anacusis (anakusis)

Sorry, "anacusis-anakusis" is not in the Dictionary of Psychology. Please report...

nonovert appeal

nonovert appeal in marketing and advertising, a technique i...

unobtrusive measure

unobtrusive measure a measure obtained without disturbing t...

father figure

father figure see father surrogate.

algo- (alg-)

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BAC

BAC abbreviation for blood alcohol concentration.

Quick Info

Category Psychology Term
Definitions 1
First Letter R

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