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banner advertisement

a relatively small advertisement displayed on a web page, often inducing consumers to click on the advertisement (typically a small graphic) to go to another website to learn more about the product.

Related Terms

likelihood principle

likelihood principle 1. the generality originally proposed...

bases of an attitude

bases of an attitude the types of information from which an...

GBMI

GBMI abbreviation for guilty but mentally ill.

-osis

Sorry, "osis" is not in the Dictionary of Psychology. Please report to APA if yo...

thyrotropin

thyrotropin n. see thyroid-stimulating hormone.

warmth

warmth n. 1. the sensation experienced on the s...

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Category Psychology Term
Definitions 1
First Letter B

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